$6.5 BILLION GREETING CARD INDUSTRY
UNITY MARKETING
"The prime market for stationery and greeting card marketers is young adults aged 25-to-34 years of age. Consumers in this age group spend 41% more than buyers aged 35-to-44 years, making these young adults the highest spending age group."
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PAM DANZIGER
MILLENNIALS
LARGEST CARD BUYERS BY GROUP!
"The tradition of giving greeting cards as a meaningful expression of personal affection for another person is still being deeply ingrained in today’s youth, and this tradition will likely continue as they become adults and become responsible for managing their own important relationships."
GREETING CARD ASSOCIATION
MOST POPULAR EVERYDAY GREETING CARDS
MOST POPULAR SEASONAL CARDS
GCA INDUSTRY FACTS:
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Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than men, and are more likely to buy several cards at once.
Seven out of 10 card buyers surveyed consider greeting cards “absolutely” or “almost” essential to them. Eight out of 10 of these buyers expect their purchases to remain the same going forward.
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